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Major Social Media Platforms Converge at 12th Annual E-Tourism Summit in SF

SAN FRANCISCO, CA--(Marketwire - Aug 17, 2011) - Through Tours.com and NAJ Group, an unprecedented, first-ever gathering of leaders from the major companies in the world of the Internet -- Facebook, Groupon, Twitter, TripAdvisor, LinkedIn, Pandora, Yelp and others -- will descend upon the upcoming 12th annual E-Tourism Summit (ETS) Sept. 29-30 at the Hotel Nikko in San Francisco, making the event unique in the intersecting worlds of e-commerce and the travel and tourism industry.

Jake Steinman, president of the NAJ Group, which organizes ETS, said, "We often lose sight of the fact that behind all of these cutting edge technology companies are people who make it work. We feel fortunate this year to introduce our attendees to presenters from all the leading marketing platforms who have direct travel-related marketing expertise. This program is targeted to interactive travel marketers who want an overview of what works, what doesn't and what's next." (See the list of attendees as of August 12, 2011 here: http://bit.ly/nbqGiS)

The range of activities at the Summit includes 18 workshops and interactive panel discussions and 26 total sessions featuring over 30 experts in one place. Additionally, the event provides social functions and time for one-on-one "speed dating" meetings between travel industry executives and experts from the Internet companies.

Some of the key sessions include the following:

  • Advanced Facebook Workshop;
  • Advanced LinkedIn Workshop;
  • How to Maximize Engagement (and measure ROI) on the Most Popular Social Media Platforms;
  • Building a 21st Century Coop Marketing Program;
  • Using Interactive Marketing and Measurement Tools to Sell New Funding Models to Stakeholders and Politicians;
  • Are You Kissing Up to the Wrong Bloggers?
  • Steal These Ideas (we won't press charges)
  • Search Marketing Focus -- Keyword Workshop; Using Proactive Techniques to Protect Your Stakeholder's (hotels/restaurants/attractions) Reputation Online

View the full program here: http://bit.ly/o1DQCc

Optional program Pre-Conference Workshop Sept. 28, Field Trip to Google's headquarters including a workshop, lunch and tour.

For registration Information, call 415-339-0578, or www.etourismsummit.com

Sponsors include:
TripAdvisor.com, Travelzoo, Miles Media, Simpleview, Madden Media, YourTour, Sojern, Travel 2.0

About NAJ Group: The NAJ Group, which was founded in 1992, organizes four B2B conferences for the leisure tour and travel trade, publishes industry newsletters and founded www.thetouroperator.com, a portal site for domestic and international tour operators.

Distributed in cooperation with Tours.com, the worldwide directory of tours and vacations.


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The mission of Brand USA is to encourage increased international visitation to the United States and to grow America’s share of the global travel market.
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Established in 1980, is a non-profit, professional association made up of travel industry marketers representing all segments of the tour, travel & hospitality industry.
Society of American Travel Writers
Since 1955 the preeminent professional organization of travel communicators.
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Founded in 1970, a non-profit association whose purpose is to enhance the quality, value, effectiveness and use of research in travel marketing, planning and development.



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