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On-Television, On-Demand & On-Line through Tours.com & Comcast Digital Cable

Tour operators, travel destinations and agents can now reach potential tourists by showcasing their products with long-form video Online at Tours.com and On Demand available on Comcast Digital Cable.

San Francisco, CA December 3, 2008 - Tour Operators and travel agents can introduce their destination and venues to potential travelers using long-form video on Tours.com.  Through a partnership with Comcast Spotlight, the advertising sales division of Comcast Cable, their video can also be distributed On Demand with other local, regional and national Travel & Leisure content.  Potential customers can access these videos 24-hours-a-day, 7-days-a-week both online and On Demand, by selecting channel 888.  This provides an unparalleled opportunity to introduce travel products to receptive and engaged consumers at an affordable monthly rate.

 

Tours.com is the web’s premier resource for researching travel options.  Through  Newsweek Showcase the content of Tours.com is reproduced in its entirety on the travel section and is accessible via Sightseeing.com, the global resource for local sightseeing tours & attractions.

 

Comcast Spotlight provides targeted marketing solutions including advertising on over 50 cable networks, Online display and in-banner video ads on Comcast.net and the Vehix Local Ad Network and Searchlight, the On Demand marketplace where consumers can get in-depth information through long-form video from the comfort of their couch.  From a :15 or :30 message seen on any one of our targeted networks, a consumer can access your travel video with a few clicks of the remote.  Click here to view the promotional video.

About Tours.com

About Tours.com - Tours.com was founded in 1995 by three veterans of the travel directory publishing industry. Leveraging the experience & travel industry contacts they've garnered over two decades of publishing hard-copy directories for the travel community, they created the Web's first online directory of tours & vacations. Since then, the site has expanded to include tens of thousands of other travel providers & travel resources.

 

Contact:   Maria Polk, President & CEO Email maria@tours.com   Phone:   415-332-7916

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.

Contact:  Michelle McCulloch, Sr. Marketing Manager- Business Development

Email:  michelle_mcculloch@cable.comcast.com    Phone:  415-315-1151


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 Travel Statistics & Research
   
Brand USA
The mission of Brand USA is to encourage increased international visitation to the United States and to grow America’s share of the global travel market.
U.S. Travel Association
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The monthly executive newsletter that translates the rapidly changing travel marketplace to help understand the travel markets of tomorrow and make better marketing decisions.
ATME - The Association of Travel Marketing Executives
Established in 1980, is a non-profit, professional association made up of travel industry marketers representing all segments of the tour, travel & hospitality industry.
Society of American Travel Writers
Since 1955 the preeminent professional organization of travel communicators.
Travel and Tourism Research Association
Founded in 1970, a non-profit association whose purpose is to enhance the quality, value, effectiveness and use of research in travel marketing, planning and development.



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