WhereDaily News: Smartphones and Skis: Digital Adoption Soaring Among Ski Travelers

SHERMAN, CT--(Marketwired - Sep 19, 2013) - Travelers who hit the road in order to hit the slopes are an attractive lot for travel marketers. Ski travelers generally have both the passion and the means to travel in pursuit of their favorite pastime. And more disposable dollars also translates into sky-high levels of digital adoption, making online and mobile channels key to targeting this high-income demographic.

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