WhereDaily News: Ski It To Believe It! Destination BC Launches Annual Ski Marketing Campaign

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Oct. 17, 2013) - When it comes to skiing, BC is the ultimate experience. The province has huge mountains, a massive number of runs, tons of snow, lots of space... the list goes on and on. It's so amazing, so immense and so unreal that it's hard to comprehend if you aren't actually here. You have to ski it to believe it! And that's the inspiration behind this year's marketing campaign aimed at attracting long-haul skiers to BC's resorts.

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