WhereDaily News: ChoiceStream's October Audience Cost Calendar Reveals Six Month High for Travel Segments in Online Advertising

BOSTON, MA--(Marketwired - Oct 21, 2013) - ChoiceStream, the top choice for brand advertisers interested in advanced target optimization and programmatic buying, today announced the next installment of its Audience Cost Calendar -- a monthly aggregation of impressions traded on digital ad exchanges. The Audience Cost Calendar was created to help media buyers and marketers understand trends in the cost of various online audiences. Last month's data (September 2013) shows the cost index tightened up slightly month-over-month, as the range narrowed (between 55 to nearly 237). Media planners and buyers in September were beginning to increase their programmatic buys in the hope of driving more success for direct response and branding campaigns as they gear up for the holiday shopping season.

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