WhereDaily News: PhoCusWright Finds Mobile Travel Strategy Shakeup Ahead as Tablet Adoption Nears 50%
NEW YORK, NY--(Marketwired - Jan 16, 2014) - Move over smartphone, there's a new mobile disruptor in town. Tablet adoption is skyrocketing among U.S. leisure travelers, triggering dramatic changes in online and travel shopping behavior. According to a new report from travel industry research authority PhoCusWright, 44% of travelers now own a tablet, and an additional four in 10 plan to purchase one by the end of 2014 (www.phocuswright.com/products/4276).