WhereDaily News: Cornerstone Communications Ltd. to Represent Lieb Cellars, Long Island's Most Innovative Winery
MATTITUCK, NY--(Marketwired - Feb 24, 2014) - Lieb Cellars of Long Island's North Fork announces the selection of Cornerstone Communications, Ltd. as its Agency of Record, effective immediately. Cornerstone Communications has launched a public relations and marketing program designed to increase awareness of Lieb's portfolio of wines through initiatives focused on the New York Metro and Northeast markets. The portfolio includes the Lieb Reserve range of wines and its second label, Bridge Lane Wines. With the rollout of the latest vintage, each brand will have a new look and expanded packaging options. Bridge Lane wines are available in bottles, box and one-way disposable kegs. The PR launch coincides with the winery's rebranding. Media relations, tasting experiences and social media activities will showcase the high-quality and diversity of wines, along with its innovative packaging. The campaign also includes print, online, and out-of-home advertising, as well as digital media marketing.