WhereDaily News: PhoCusWright Finds European Travel Activities Market Tops 38 Billion Euros

NEW YORK, NY--(Marketwired - Feb 27, 2014) - European travelers spent more than EUR 38 billion on travel activities in 2013, representing roughly 13% of the region's travel market. But while digital channels play an increasingly important role among European travelers, according to an upcoming report -- "When They Get There (and Why They Go): Activities, Attractions, Events and Tours in Europe" (March 3, 2014) -- from travel industry research authority PhoCusWright, only one quarter of travel activity gross bookings is transacted online.

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