WhereDaily News: Pizza Patron Set Records With La Chingona LaunchDALLAS, TX--(Marketwired - Apr 23, 2014) - The launch of Pizza Patrón's La Ch!#gona pizza shattered all-time sales records, making it the most successful LTO product launch in company history. During the first three weeks of sales, Pizza Patrón reported that La Ch!#gona represented more than 4 percent of the pizza sales mix, more than doubling the company's peak historical average for a new LTO launch.
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