WhereDaily News: Nevada Tourism and TNS Global Partner to Develop New Integrated Marketing Research Model

CARSON CITY, NV--(Marketwired - Jun 24, 2014) - Following its transformation into an integrated marketing agency, the Nevada Commission on Tourism and research firm TNS Global have developed a new way to measure the return on investment and campaign effectiveness for a total advertising and public relations campaign, dramatically changing the way that destination marketing organizations (DMOs) will value their efforts moving forward.

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