WhereDaily News: The Rise of Mobile Ad Spending -- New PhoCusWright Research and Analysis

NEW YORK, NY--(Marketwired - Jul 3, 2014) - How has the rise in mobile usage throughout the travel process shifted advertising spend? By a lot -- but not as much as you might think, at least not yet. According to a new report by travel industry research authority PhoCusWright, "The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015" (www.phocuswright.com/products/4441), desktop search is still the number one online ad spend category. However, its share is slipping as mobile phones and tablets grow in influence during the entire search-shop-buy process.

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