WhereDaily News: PhoCusWright Research Finds Emerging Markets Grabbing Bigger Piece of the Online Travel Pie

NEW YORK, NY--(Marketwired - Jul 25, 2014) - After years of controlling the lion's share of the world's online travel transactions, the global dominance of Europe and the U.S. is finally waning. As online penetration in these mature markets begins to plateau, the most rapid growth in online bookings belongs to Asia Pacific (APAC), Latin America (LATAM), Eastern Europe and the Middle East. According to a new report by travel industry research authority PhoCusWright, Global Online Travel Overview Third Edition (www.phocuswright.com/products/4440), these regions have an online penetration rate of less than 30%, while in Europe and the U.S. more than four in 10 travel transactions occur online. These still-emerging markets represent the greatest opportunity for expansion as many travelers are turning to the online channel for the first time.

Home | Contact Us | Advertise
Tour Operator Signup
Travel Agent Signup
Press Room | Link Partners
Legal | Privacy