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WhereDaily News: New PhoCusWright Research: APAC's Emerging Markets Pushing Region's Online Penetration
NEW YORK, NY--(Marketwired - Aug 28, 2014) - The Asia Pacific (APAC) travel market is in the midst of a huge and rapid shift from offline to online and mobile channels. Although online travel penetration is increasing at a slower pace than in prior years, a new PhoCusWright study, "Asia Pacific Online Travel Overview Seventh Edition" (phocuswright.com/products/4396), shows that APAC's online bookings are skyrocketing -- increasing at twice the rate of the overall market.
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