WhereDaily News: World's Best Tourism Brochure Awarded to Ripley's Aquarium of Canada
TORONTO, ONTARIO--(Marketwired - Sept. 25, 2014) - The International Association of Professional Brochure Distributors (IAPBD) revealed the winner of the World's Best Brochure Contest earlier this month. The award was presented to Ripley's Aquarium of Canada, nominated by CTM Media Group. Announced at the 2014 IAPBD's annual conference hosted in Denver, Colorado, the Toronto attraction was internationally recognized as having the best tourism brochure from a potential base of 19,000 businesses. In total, 77 brochures were nominated and submitted for international judging. The nominees were selected from a pool among 20 brochure member companies in the travel and tourism industry across the United States, Mexico, Canada and Western Europe. Each brochure was scored based on four parameters, each accounting for 25% of the total score -- headline, content, construction and overall appeal.