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WhereDaily News: Are Global Travel Organizations Undervaluing Regional Social Media?
NEW YORK, NY--(Marketwired - Oct 9, 2014) - Travel industry engagement in the major global social platforms -- Facebook, Twitter, YouTube -- is nearly universal. Social networks now play a considerable -- and growing -- role in travel companies' marketing, customer engagement and service, according to The State of Social Media in Travel, a new study from travel industry research authority PhoCusWright.
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