WhereDaily News: New Phocuswright Research Shows OTA Hotel Play Pays Off: Double-Digit Gains Boost Outlook for U.S. Intermediaries

NEW YORK, NY--(Marketwired - Dec 11, 2014) - The skies have not been friendly to online travel agencies (OTAs) in recent years, but OTAs are countering online market share lost to airlines with a strategic move of their own. OTAs have aggressively pursued the higher-margin hotel segment, and those efforts are paying dividends. According to an upcoming report from travel industry research authority Phocuswright, OTA hotel bookings are projected to grow 15% in 2014, outpacing hotel website gains for the third consecutive year. OTAs' share of the online hotel market will increase to 48%, up from 46% in 2012.

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