WhereDaily News: Driving Hotel Loyalty: Enormous Room for Growth

NEW YORK, NY--(Marketwired - May 21, 2015) - Airline loyalty participation is soaring in the U.S. Throughout 2014, nearly 85 million U.S. adults took a flight for a leisure trip. Of those leisure flyers, just about eight in 10 are members of at least one airline loyalty program. But while airlines have been extremely successful in driving loyalty participation among flyers -- hotels are having a bit more trouble convincing their guests of the value of signing up.

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