WhereDaily News: U-Swirl to Launch Innovative Mobile Loyalty Program Powered by Mobivity

PHOENIX, AZ--(Marketwired - Jun 1, 2015) - Mobivity Holdings Corp. (OTCQB: MFON), an award-winning provider of proprietary SmartReceipt POS marketing solutions and patented mobile marketing technologies, announced today that U-Swirl, Inc. (OTCQB: SWRL) ("U-Swirl" or "the Company"), parent to U-SWIRL International, Inc., through which it owns and franchises self-serve frozen yogurt cafés, has selected Mobivity to launch a new mobile loyalty program that will integrate SMS text messaging with its SmartReceipt technology. U-Swirl, Inc. is an operator and franchisor of self-serve frozen yogurt cafés that operate under the following names: U-Swirl Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Gracie Bleu, and Josie's Frozen Yogurt. As of January 2015, the Company and its franchisees operated 255 self-serve frozen yogurt cafés in 37 states and four foreign countries. U-Swirl, Inc. is headquartered in Durango, Colorado.

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