WhereDaily News: University of Iowa Hosts Founding Member Merchant Launch Event for Unique Hawkeye Rewards Loyalty and Affinity Program
IOWA CITY, IA--(Marketwired - Jun 30, 2015) - The University of Iowa Department of Intercollegiate Athletics hosted a special launch event yesterday for select merchants to formally introduce Hawkeye Rewards -- the University's innovative new loyalty and affinity program. The event featured informative presentations on Hawkeye Rewards to highlight the benefits it offers both consumers and participating merchants while supporting the University of Iowa's 24 women's and men's sports programs. Prominent merchants from the greater Iowa area attending the event were greeted by university officials, Hawkeye cheerleaders and Herky -- the school's highly popular mascot.