Change or die. That’s the chorus of an industry spinning out in too much motion. And it was also the wisdom that came out of a sobering talk given to travel agents at ITB Asia last month in Singapore. Delivering the news was Adrian Caruso, CEO of TAFastrack a digital marketing firm in Australia that fixes companies in trouble, most notably travel companies and destination groups.
Caruso , who hails from a family travel agency background warned the audience they were soon to be replaced because “you act like the internet.”