Leveraging your Web Presence
If you are in the travel business you are likely seeing more and more of your business coming not from the door, not from the phone, but from the inbox on your computer. Interaction usually takes place after the customer has done all the research necessary and is ready to book a trip. This digital […]
Wading Through the Airline Morass
Ok, here’s the skinny. A woman makes a reservation through an online agency, say, Cheaptickets.com. The agency sells her and her party air transport from Madrid to Cancun. In the transaction, the customer asks all the right questions, including one with answers that explaining all baggage fees she would be encountering. Satisfied with the deal, […]
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