
By Lark Ellen Gould
It takes a lot to turn a destination such as South Africa into a successful long-haul destination for US travelers. But South Africa has done just that. At Indaba 2012 in Durban this month the numbers continue to tell the story. After a record-breaking year in 2010, when the World Cup literally brought the world to South Africa, which allowed tourism to spike by more than 15 percent and arrivals to reach 8.1 million (only 310,000 of those for the soccer matches, by the way), 2011 has managed to surpass those numbers to 8.3 million. The USA accounted for 282,377 visitors in 2010’s big year and rose by 1.9 percent in 2011.
The tourism brass at Indaba has big plans to keep the tourism numbers bolstered with an eye for seeing 15 million international arrivals by 2020. While cities around the country are creating improvements in infrastructure, tourism zones, fair trade and environmental practices and quality assurance campaigns, the government is supporting these efforts with a world-class airline in South African Airways, as well as new transportation systems, new airport facilities and new policies to ease arrival into the country.









May 17th, 2012
Lark Ellen Gould 









