Catering to Millennials

Millennials, more than older travelers, are likely to seek out hotels with luxury services such as dry cleaning (32%), massage or spa services (30%) and pet-friendliness (23%).

These are some of the findings of an insightful, though not so groundbreaking, study released recently by Chase Card Services.

“Millennials are a tech savvy generation that values social connections, convenience and opportunities to indulge in luxuries,” said Sisy Vicente, general manager, Chase Card Services. “This is a generation of travelers that clearly sees the benefit of travel rewards, such as those that come with Elite status in reward programs.”

Millennial travelers are more likely than other travelers to want to meet other people staying at their hotel (57%).

Millennial travelers are more likely (44%) than older travelers ages 35-49 (28%) and ages 50-67 (11%) to seek opinions via social media while researching a prospective vacation.

Despite having a desire to unplug when staying at a hotel, nearly all millennial travelers post on social networks and share experiences with friends while traveling (97%).

Three in four millennial travelers post to social networks at least once a day while traveling (73%).

millennial travel

Millennials look for hotels with conveniences and luxury services:

Millennial travelers (48%) are more likely to say that indulging in luxury services best describes their attitude toward staying in hotels. In contrast, older travelers ages 50-67 are more likely to say that keeping within a budget (72%) best describes their hotel preferences.

Millennial travelers (19%) are more likely to say it’s a deal breaker if a hotel is not near public transportation. Older travelers ages 50-67 prioritize a hotel’s location to landmarks or an airport (42%).

Millennials are twice as likely (18%) than older travelers ages 35-49 (6%) and ages 50-67 (4%) to prefer Elite status as a benefit from their travel rewards program.

“The survey also shows that when traveling for business, four in five millennial travelers will extend their trip to include a personal vacation,” added Vicente.

The phone survey was fielded by Braun Research from April 16-April 25, 2014. The survey reached 1,002 18-67 year olds who stayed in a hotel at least 5 nights per year for business, pleasure or both. The survey has a margin of error of +/- 3.1% with a 95% confidence level.

Related Stories:

Millennials: New Survey Pinpoints Travel Quirks

Millennials in Travel: Spend, Complain, Engage


Google+ author

Like us, Join us